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Market Attractiveness Analysis for UNSW Sydney

Client

UNSW Sydney

Services

Market Attractiveness Analysis (Power BI)

Background

UNSW Sydney is a leading Australian university renowned for its commitment to academic excellence and research. To better understand and enhance their academic programs’ appeal and strategic positioning, UNSW sought to conduct a comprehensive market attractiveness analysis. 

The goal was to evaluate their undergraduate (UG) and postgraduate (PG) programs based on various market factors and to make informed decisions on program development and management.

Challenge

UNSW Sydney faced several challenges in evaluating the market attractiveness of their academic programs:

  • 1. Labour Market Demand: Understanding the demand for various fields of study in the job market was essential for aligning academic programs with industry needs.
  • 2. Barrier to Growth: Identifying and overcoming barriers that hindered the growth and appeal of specific programs was crucial for strategic development.
  • 3. Program Optimization: There was a need to assess which programs to grow, optimize, or discontinue based on market attractiveness and demand.

Solution

To address these challenges, we implemented a Power BI-based Market Attractiveness analysis with the following key components:

1. Data Integration and Visualization:

-Utilized Power BI to integrate and visualize data from multiple sources, providing a comprehensive view of market trends and program performance.
-Developed interactive dashboards and reports to facilitate in-depth analysis of labour market demand and growth barriers.

2. Market Attractiveness Scoring:

- Implemented a scoring system to evaluate the attractiveness of UG and PG programs based on key factors such as industry demand, growth potential, and competitive positioning.
- Categorized programs into three strategic areas: Grow, Optimize, and Stop, based on their market attractiveness scores.

3. Labour Market Demand Analysis:

- Analyzed labour market trends and employment forecasts to assess the demand for various academic disciplines.
- Provided insights into how well UNSW’s programs aligned with current and future job market needs.

4. Barrier Identification and Strategy:

- Identified barriers to growth for specific programs and developed strategic recommendations to address these challenges.
- Proposed actionable strategies to enhance program attractiveness and overcome identified barriers.

Result

The Market Attractiveness analysis for UNSW Sydney delivered valuable insights and actionable outcomes:

  • 1. Informed Program Decisions: Enabled UNSW to make data-driven decisions on which programs to grow, optimize, or discontinue, improving strategic alignment with market needs.
  • 2. Enhanced Market Understanding: Provided a clear understanding of labour market demand and program alignment, helping to tailor academic offerings to industry requirements.
  • 3. Strategic Recommendations: Offered practical recommendations to address barriers to growth and enhance the overall attractiveness of UNSW’s academic programs.
  • 4. Data-Driven Strategy: Empowered UNSW with interactive Power BI dashboards for ongoing monitoring and strategic planning, ensuring continued alignment with market trends and demands.

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